(From left) Chou, Nabila and Abe try their hands at making Taiwan’s iconic drink, the bubble tea. AS the global tourism landscape continues to evolve, countries are increasingly recognising the importance of catering to diverse groups of travellers. Among them, Muslim tourists represent a rapidly growing segment, with unique needs and preferences.
Many nations have stepped up efforts to enhance their appeal to this market, offering tailored experiences that align with Islamic values. From halal dining options to prayer facilities and Muslim-friendly accommodations, these initiatives aim to create a welcoming environment for Muslim visitors. In an effort to establish Taiwan as the top travel destination for Muslim tourists and at the same time, boost the number of Malaysian visitors, Taiwan’s Tourism Administration under the Ministry of Transportation and Communications has appointed popular Malaysian singer and actress Nabila Razali as its ‘2024 Malaysian Muslim Tourism Ambassador for Taiwan’.
According to Taiwan Tourism Administration International Affairs Division director Huang Yi-Chen, the 31-year-old Malaysian celebrity, who has over 3.5 million social media followers, is the best to represent and promote Taiwan as the travel destination for Malaysians. “We are currently focusing on attracting more Muslims to Taiwan, especially those from Malaysia; hence, we are working hard to create a Muslim-friendly environment for these tourists be it at restaurants or in h.