The multi-year agreement demonstrates the value of Sabre's distribution channel and both companies' commitment to work together on New Distribution Capability (NDC) SOUTHLAKE, Texas , Aug. 21, 2024 /PRNewswire/ -- Sabre Corporation (NASDAQ: SABR ), a leading technology provider to the global travel industry, has finalized a multi-year renewal of its distribution agreement with Delta Air Lines. The long-term agreement enables Sabre-connected travel agents to access both traditional EDIFACT and New Distribution Capability (NDC) content, enhancing their ability to provide comprehensive travel offers to their customers.
Earlier this year, Delta announced details of its selling and servicing transformation, which includes NDC. Sabre and the airline will collaborate on the integration of NDC content into Sabre's travel marketplace to support this strategy. The renewed agreement underscores a shared commitment to the third-party distribution ecosystem and collaborative retail innovation.
Regardless of technology, Sabre-connected agencies can offer a rich array of travel choices, which will evolve to include additional price points and omnichannel servicing. "We are pleased to extend our full content agreement and value-based commercial model with Sabre," said Jeff Lobl , Managing Director, Distribution Strategy and Agency Sales Programs for Delta Air Lines. "We look forward to collaborating with Sabre to make Delta's NDC technology solution available to all Sabre-connected travel ag.