The multi-year agreement will provide travel agencies access to the complete range of both NDC offers and traditional content through the Sabre global distribution system SOUTHLAKE, Texas , Aug. 14, 2024 /PRNewswire/ -- Sabre Corporation (NASDAQ: SABR ), a leading software and technology company that powers the global travel industry and WestJet, a major carrier based in Canada , have signed a multi-year renewal of their distribution agreement. This agreement will continue to provide Sabre-connected agencies with access to WestJet's robust content including future New Distribution Capability (NDC) offers.
The renewed agreement highlights the evolution of modern airline retailing. Through NDC offers, Sabre-connected agencies can present their customers with a richer array of travel choices. This development aligns with industry demand for more personalized and transparent travel retailing, allowing airlines to better differentiate their offerings, benefiting travelers with greater flexibility and customization.
Once NDC is implemented, travel agents will be able to shop, book and service WestJet's NDC offers, alongside its EDIFACT content, through Sabre's Offer and Order APIs, the agency point-of-sale solution, Sabre Red 360 , and the corporate booking tool, GetThere . Details about the NDC implementation will be shared closer to the launch. "We are pleased to have reached a multi-year agreement with Sabre to expand our long-standing distribution partnership to cover not only .