Monday, September 16, 2024 Sabah ’s Tourism, Culture and Environment Ministry is gearing up for a series of international trips as part of efforts to promote the state’s unique attractions and secure new business opportunities abroad. With a full calendar ahead, Minister Datuk Christina Liew is set to visit key markets in Asia, the Middle East, and Europe. Reflecting on past efforts, Liew expressed gratitude for her dedicated officers who frequently travel abroad, especially to China, to promote Sabah’s attractions.
“Our officers are well-versed in the traditions, food, attractions, and educational opportunities that Sabah offers. These are all crucial elements in our tourism strategy,” she said. Liew then said that her visit to Hangzhou, China was a key moment in strengthening ties with the region.
During that trip, she signed a Memorandum of Understanding (MOU) to promote Sabah’s cities, a move she said she believes will significantly boost tourism. Liew then said that Chinese delegates are particularly keen on sending students to Sabah for cultural exchanges and added that this is due to the growing interest in Sabah’s unique way of life. She added that she plans to visit Shanghai to finalise arrangements for additional direct flights from China to Sabah.
Currently, flights operate three times a week, and Liew is eager to increase that frequency to accommodate the anticipated influx of tourists. “We’re expecting more visitors, and I’m already concerned .