Sunday, September 8, 2024 Kuala Lumpur: The Matta Fair has once again proven to be a crucial platform for promoting tourism, especially for the captivating regions of Sabah and Sarawak. During the event’s official opening at the Malaysia International Trade and Exhibition Centre (MITEC), Sabah’s State Tourism, Culture, and Environment Minister Datuk Christina Liew emphasized the significance of showcasing Borneo as Malaysia’s favorite destination. Liew highlighted that the Sabah Tourism Board (STB) is leading the charge with a strong presence at the fair, supported by 33 travel agents, local artisans, and industry partners, represented by 60 booths within the Sabah Zone.
The Kopitiam-themed section offers visitors a taste of Sabah’s hospitality, featuring traditional delicacies, Tenom coffee, and refreshing Sabah tea. “Sabah’s participation in the Matta Fair underlines our commitment to providing visitors with authentic and unforgettable experiences,” Liew said. She also noted that the event serves as a gateway for travel enthusiasts to discover the beauty of Borneo.
Exclusive deals, including travel rebates of up to RM150 on Sabah travel packages, are designed to encourage more travelers to plan their adventures. Liew praised the collaborative efforts between Sabah and Sarawak in promoting the diverse attractions of Borneo, which include breathtaking landscapes, thrilling adventures, rich cultural heritage, and unique wildlife. She emphasized that by working to.