Last year, music video director-turned-music producer Rogen Walker, aka Ruppi, teamed up with Zimi Records for the blockbuster Big Bunx rhythm which spawned several hits. Ruppi has now released his solo project Tun it Up Loud under his Now or Never label. Red-hot dancehall artiste RajahWild leads the project with the title track.
In an interview earlier this week, Ruppi spoke about the inspiration behind the project and working with the artistes to produce 16 tracks that will accompany the project over several weeks. “The inspiration came from the instrumental itself. This was created by Chimney Records and from there I wanted to do a single with RajahWild, but something felt extra special about the track, so I decided to feature some artistes that I listen to a lot,” Ruppi explained.
Although he refused to divulge much of the artiste line-up for the project, Ruppi said Roze Don, Skippa, Najeeriii, and Teebone are among those who have already recorded songs. Getting the artistes to work on the project wasn’t a difficult process. “It has been easy so far.
The strategy is usually to focus on artistes that are close to my brand. They usually set the tone and naturally make the rest of the process easy,” shared Ruppi. Magnum Tonic Wine has partnered with Ruppi on Tun it Up Loud .
“Magnum represents dancehall, and I thought Tun It Up Loud was the perfect project to blast in their boardroom. All I know is we are going to have some fun,” said Ruppi. RajahWild’s Tun i.