Saturday, November 9, 2024 At the World Travel Market (WTM) 2024 in London, the Royal Commission for Makkah City and Holy Sites (RCMC) showcased a range of ambitious cultural and infrastructure projects that emphasize Makkah’s unique heritage and the Kingdom’s commitment to expanding its tourism offerings. The RCMC joined the Saudi delegation at WTM, where the city’s history, culture, and newly developed infrastructure were highlighted to an international audience. This showcase aligns with Saudi Arabia’s broader Vision 2030 goals, aiming to attract global tourists and strengthen the country’s tourism sector.

The RCMC pavilion featured several key projects, including the Hira Cultural District, the Revelation Exhibition, the Kiswa Factory of the Holy Kaaba, and the Institute of Manuscripts and Revival of Islamic Heritage. Each initiative underscores Makkah’s spiritual and historical importance while positioning the city as a significant destination for international visitors. Through these initiatives, Saudi Arabia seeks to expand its tourism footprint by promoting not only religious tourism but also cultural tourism, offering visitors a holistic view of the city’s rich heritage.

Highlighting Key Cultural and Historical Projects One of the main projects highlighted at the WTM was the Hira Cultural District, which aims to enhance the spiritual experience of visitors. This district encompasses significant sites related to the early history of Islam, including the .