Pre-owned Rolex prices have declined for more than two years as the resale market cools. Still, nearly two thirds of Rolex models are worth more on the secondary market than at retail. One big reason for the softening prices: there are a whole lot more watches available to buy.
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You can opt-out at any time by visiting our Preferences page or by clicking "unsubscribe" at the bottom of the email. Advertisement Pre-owned Rolexes continue to come back down to earth after their pandemic-era trading frenzy. Resale prices for the brand fell another 2.
2% last quarter, as the overall Watch Charts Market Index lost 2.1% for the ninth straight quarter of declines. Morgan Stanley analyst Edouard Aubin said in a note that "it seems unlikely that secondary prices will stabilize in the near future.
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Aubin also noted that the slide in resale prices could lower retail sales of new Swiss watches by 5% through the rest of the year. Advertisement More than two years after the resale market peaked in March 2022, the data show a.