Rumors of Fitbit's demise have increased steadily since Google acquired the brand in 2022 for $2.1 billion . Even as Google continued to produce Fitbit-branded smartwatches like the Sense 2 and Versa 4 alongside its flagship Pixel Watch, it seemed only a matter of time before the Fitbit line was folded into the other Pixel wearables, with several models almost certain to get lost in the shuffle.
With last week’s much-hyped launch of the Google Pixel Watch 3 — which inherits many of Fitbit’s best holistic features , including several that were previously paywalled — also came the much quieter news that the Pixel Watch will be Google’s primary smartwatch focus moving forward. This tidbit of information comes from colleagues at our sister site, TechRadar , and spells the end of days for the budget-friendly Fitbit Versa and higher-end Sense lines. Fitbit’s uncertain future under Google What about Fitbit-branded fitness trackers? While the Fitbit Inspire 3 and Charge 6 aren’t technically impacted by the above, reading between the lines, the future of those product families under Google also seems uncertain.
This is a shame because the Fitbit Charge 6 is the best fitness tracker you can buy right now and the Inspire 3 is the best cheap fitness tracker . Meanwhile, the Versa 4 is one of our favorite budget-friendly smartwatches and the Sense 2 is our favorite smartwatch for fitness tracking . Google's statement on Fitbit Thankfully, this doesn’t mean that Google is g.