Rihanna graces the iconic Hall of Mirrors at the Palace of Versailles for the latest J’Adore campaign, which will launch on September 1st. Captured by her close friend Steven Klein, the dazzling ad brings Rihanna back to the brand's luxurious origins while propelling J’Adore into a new era. The multifaceted singer, entrepreneur, and style icon has been named the face of the legendary women’s fragrance from LVMH-owned Parfums Christian Dior, 25 years after J’Adore’s debut.
“J’Adore makes a woman feel they can become who they really want to be, deep down inside,” Rihanna said. “It’s magical.”She described the J’Adore woman as being “beautiful, strong, sexy and resilient at the same time.
” Klein shared that creating this collaboration between Rihanna and J’Adore at Versailles was both inspiring and challenging. He reminisced about their previous work together on the “Secret Garden” campaign in 2015, but noted that this time the mood was more mysterious and night-inspired. Rihanna’s history with Dior includes her appearance in the 2015 “Secret Garden IV” campaign shot at Versailles, and a 2016 collaboration on a sunglasses collection.
“With J’Adore, everything was focused on gold and light,” Klein explained. “I wanted to create a visual dialogue between the classical style of the 18th century and Rihanna’s incredibly contemporary beauty. This film invents a new universe that bridges several worlds and several eras, and manages to .