Technology shapes creative art forms such as music, film, and animation, notes Indian-American musical composer and environmentalist Ricky Kej, and Shobu Yarlagadda CEO, Arka Media Works. Music and the way it has been created several changes and it has always depended on how people listen to music. From cassettes and CDs to streaming services such as Spotify and YouTube, the modes of consumption of music have also evolved over the ages, explained Kej.
The panelists Kej and Yarlagadda were speaking at the Bengaluru Tech Summit 2024 on Wednesday in a session 'Lights, Camera & AI', which discussed the integration of technology and Artificial Intelligence in the music and film industries. The session was moderated by Biren Ghose, a film producer and Managing Director, Asia Pacific, Technicolor Group. Kej has won three Grammy Awards and has been nominated for a fourth for his album Break of Dawn at the 67th Annual Grammy Awards.
Yarlagadda, a film producer along with Prasad Devineni founded Arka Media Works, a film production company known for its works in Telugu cinema industry. While on cassettes, the listener would listen to all songs as recorded on it, the latest technology has enabled users to choose what they like to listen to. “Tech is great, it has democratised listening, but the negative is that there are related tracks on the sides so if the first five seconds are not captivating, the listener moves to another song," Kej added.
As a result, composers create songs that .