Friday, August 16, 2024 Minor Hotels has announced the appointment of Richard Beh as Vice President Commercial – Asia, where he will play a pivotal role in shaping the company’s commercial strategy across the region. Reporting directly to Puneet Dhawan, Head of Asia, and Ian Di Tullio, Chief Commercial Officer, Beh will be based at the company’s headquarters in Bangkok, Thailand. His extensive experience in the hospitality industry and global travel services positions him to lead Minor Hotels’ commercial initiatives effectively.
Richard Beh joins Minor Hotels from Trip.com, where he served as Global Vice President, Hotel Chains. In this role, Beh was instrumental in driving global partnerships and business strategies for one of the world’s largest online travel agencies.
His tenure at Trip.com equipped him with a deep understanding of the digital landscape and the intricacies of the global hotel industry, skills that will be invaluable in his new role at Minor Hotels. In his new capacity at Minor Hotels, Beh will be responsible for spearheading the overall regional strategy, with a focus on sales, marketing, e-commerce, revenue management, and distribution.
His holistic approach will encompass all of Minor Hotels’ prestigious brands in Asia, including Anantara, Avani, Oaks, Tivoli, NH, and NH Collection. Beh’s responsibilities extend beyond strategy development; he will also provide strategic guidance to hotel sales and marketing leaders across the region. Addit.