REVOLVE AND MUUS COLLECTIVE LAUNCH MOBILE FASHION GAME, BELLEMINT IN THE U.S.

BELLEMINT IS A NEXT-GEN, MOBILE FASHION STYLING GAME THAT MERGES VIRTUAL AND REAL-WORLD SHOPPING LOS ANGELES , Oct. 29, 2024 /PRNewswire/ -- Revolve Group (RVLV) , the next-generation fashion retailer for Millennial and Generation Z consumers, through its partnership with Muus Collective, Inc. and Griffin Gaming Partners, has launched mobile fashion game BELLEMINT in the U.

S. This advanced fashion styling game integrates the renowned brand portfolios of REVOLVE and FWRD into an immersive shopping experience. As BELLEMINT 's exclusive retail partner, REVOLVE is expanding its digital presence, offering a distinctive blend of virtual and real-world fashion, designed to deepen customer engagement and expand its reach to new audiences.

In BELLEMINT, players (known as Stylists) explore REVOLVE 's latest collections from popular brands, including A.L.C.

, Andrea Iyamah , Bronx and Banco , Hemant and Nandita , Maria Lucia Hohan , Rococo Sand, and others in an interactive digital format, providing an innovative channel for style inspiration and direct purchasing. Stylists tap into self-expression by creating looks, customizing digital avatars (Muses) with inclusive options for size, skin tone, and hair texture, and participating in daily styling challenges. They can connect with other stylists through voting on their looks and can follow and friend others who inspire them.

As players earn their first promotion to a new stylist level in BELLEMINT , they unlock a limited-time 20% discou.