Following a surge in tourism interest post COVID-19, travel enthusiasts are more eager than ever to explore new destinations. Statista reports a significant 30% increase in search interest for travel-related queries in 2023 compared to the previous year, with a notable focus on budget-friendly options. The Indian Ministry of Tourism highlights a remarkable 15.
6 million foreign tourist arrivals and approximately 1.9 billion domestic trips taken by Indians in 2023. Furthermore, a recent report by Future Market Insights (FMI) projects the sustainable tourism market to exceed $1 trillion in 2022, with expectations to grow to $8.
4 trillion by 2032. Recognising this trend, the Government of India is actively supporting Affordable and Comfortable Vacations by launching many tourism schemes and policies such as PRASHAD, Swadesh Darshan, SAATHI, 7-S Mantra, Dekho Apna Desh, and NIDHI. Due to a busy life schedule and demanding lifestyles, often people find themselves stuck in a boring routine and they want a break that is essential for maintaining mental well-being.
This is where vacations serve as a game changer. Travelling not only boosts confidence and personal growth but also enhances learning and cultural appreciation. Tourism is beneficial for the host community as it provides the financial means and the incentive to preserve cultural histories, local heritage sites, and customs.
It stimulates interest in local crafts, traditional activities, songs, dance, and oral histories. Whi.