The Tanning Shop has become the first brand to bring red light therapy and zerobody cryotherapy (cold water therapy but dry!) to the high street, which are part of an increasingly popular wellness trend known as ‘biohacking’. Also known as ‘DIY biology', biohacking involves making small, incremental lifestyle changes to improve your overall health and well-being. Advertisement Advertisement Did you know with a Digital Subscription to Yorkshire Evening Post, you can get unlimited access to the website including our premium content, as well as benefiting from fewer ads, loyalty rewards and much more.
Adam Mooney, Chairman at the Tanning Shop, said: “Biohacking is about taking control of your health and wellbeing, down to a biological level. Up until very recently, it was only the super elite who could afford to indulge in these transformative therapies, but not anymore, as the launch of these two new services at the Tanning Shop makes biohacking available to the masses.” Red-Light Therapy (RLT) Red-light therapy (also called photobiomodulation) is a popular biohacking tool and has become a beauty regime staple among well-known celebrities such as Victoria Beckham and Sofia Richie.
RLT is completely safe, natural and non-invasive. Using near-infrared light, it enhances cellular performance by stimulating the mitochondria, known as the powerhouse of cells, to produce more energy in the form of ATP (adenosine triphosphate). This provides the fuel each cell needs to carry.