Even before Denis Villeneuve’s big-screen, two-part 2021 film introduced it to moviegoers who had missed David Lynch’s enjoyably bonkers 1984 adaptation, Frank Herbert’s “Dune” had become exploited IP. Herbert completed six novels before his death in 1986; 17 more have been written by his son Brian and Kevin Anderson. But it was the Villeneuve film that launched the brand into the franchise-mad universe of 21st century show business, where any well-performing work of sci-fi or fantasy — and “Dune” is both — is practically required to breed a network of sequels spinoffs and merchandise ( Lego Atreides Royal Ornithopter , $164.

99; Funko Pop! Paul Atreides , $11.99). If you’re not familiar with the films or the books, the new HBO series, premiering Sunday, will not do you the favor of supplying much context.

It does take place 10,000 years earlier, yet in most respects, life in this far-flung network of planets seems to have changed little in 100 centuries. On either side of that temporal divide, we’re in an essentially feudal society of royal houses and hereditary emperors, clothed in the medieval trappings that have ruled science-fiction fantasy from “Flash Gordon” to “Star Wars” and beyond. Spice, a super-duper special element that has mind-altering, mind-enhancing powers and is the key to space travel, is already the most valued substance in the universe and is at the bottom of what drives the story’s antagonisms, skulduggery and power plays.

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