The Paris Olympics have officially started and there is no denying the Games’ influence on fashion. And now, Afterpay has delved into the spending habits and discovered the fashion pieces Aussies are currently loving ahead of the Olympics. Amanda Shannahan-Moore, Trends Expert at Afterpay says: “We’re seeing a significant uptick in purchases inspired by sports, with Gen Z and Millennials leading the charge”.
Know the news with the 7NEWS app: Download today She says: “Their fashion choices reflect a dynamic blend of athleticism and style, showcasing how the spirit and enthusiasm towards sport influences everyday wear”. So what is everyone buying to look stylish on the street? These incredibly popular Adidas Samba shoes have seen a 522 per cent growth this June/July compared with last year. Celebrities including Hailey Bieber have been spotted on the streets in their Sambas.
The iconic shoe returns, managing to maintain their iconic 1950s style. These shoes take their cues from the original football-inspired Samba design and let you imagine you’re walking in those vintage footsteps. The shoes are made from white leather upper and feature a contrasting suede toe guard.
They also feature tonal laces and contrasting three-stripes to the side. They are finished with the golden “SAMBA” wording to the side along with trefoil branding to the tongue. Afterpay says court shoes are flying off the shelves, with 29 per cent growth in the category.
And guess who’s acing .