( MENAFN - Dubai PR Network) Dubai, United Arab Emirates, 24 October 2024 – Eurovo Group is participating for the third time in the Dubai Muscle Show to conquer the Gulf markets, which are among the most promising in the wellness segment, with innovations in egg proteins and products suitable for the nutrition-conscious public. The company, a specialist in the production of eggs and egg products, will be among the key players at this important event in the Middle East dedicated to fitness and bodybuilding. From October 25 to 27 , more than 400 companies will converge at the Dubai Exhibition Centre, Expo City, Dubai , including food and beverage brands and distributors specialized in the protein sector, along with 600 athletes and 38,000 visitors, ranging from experts to casual sports enthusiasts interested in nutrition and well-being.
“ The Dubai Muscle Show is an international benchmark for sport, fitness, and wellness in the Gulf countries, which are among the most promising markets for the growth of high-protein products. Thanks to our expertise in eggs, we have been able to harness the high protein power of egg whites to create innovative products that are ideal for both professional athletes and those who want to maintain a balanced yet tasty diet. We are pleased with the feedback on ProUp and hope to achieve excellent results with our new Le Naturelle Beverage, a true revolution in the milk alternatives segment.
' , says Federico Lionello , Director of Eurovo Group..