November 6th, Dubai, UAE: In an industry-first move, Sobha Realty, a leading developer of luxury real estate across the Middle East and India, has joined forces with WebEngage, an industry leader in marketing automation, to revolutionize customer engagement through AI and data-driven insights. This collaboration will empower Sobha Realty to deliver personalized communication and enhanced experiences to buyers, cementing its reputation for innovation and customer-centricity. As a company synonymous with its ethos of the ‘Art of the Detail,’ Sobha Realty continuously pushes the boundaries of digitalization in the real estate sector.
Integrating WebEngage’s cutting-edge Customer Data Platform (CDP) and AI-powered automated tool, Sobha Realty will enhance buyer engagement by providing hyper-personalized experiences. Through WebEngage’s AI and CDP-powered platform, Sobha will gain deeper insights into customer behavior, enabling the creation of personalized campaigns across email, social media, web, and mobile. This data-driven approach will allow buyers to stay up to date with relevant project information, while nurturing strong, informed connections with Sobha Realty’s communities.
Increased focus on customer-centricity and user experience from a leading developer reflects a broader trend in the UAE real estate industry. Dubai is among the most sought-after destinations for real estate investors globally due to its high-trust ecosystem and offerings that do not comprom.