Alissa Coram of Investor’s Business Daily joins LiveNOW from FOX to discuss a "transition period" in the American economy as the Trump administration remakes import and export tax policy. The "recession brunette" trend reflects a growing number of women ditching costly hair color treatments in favor of natural hues. The trend, which also includes "recession blonde," has been amplified by social media users embracing lower-maintenance beauty routines.
Experts say the shift is partly due to rising salon costs and economic concerns, but also a move toward effortless, natural aesthetics. LOS ANGELES - As financial concerns linger in 2025, many women are opting for lower-maintenance hair color, allowing their natural shades to grow out rather than keeping up with costly salon visits. Dubbed "recession brunette"—or "recession blonde" for those going darker—the trend reflects both economic necessity and a shift toward more effortless, lived-in beauty.
The backstory: The term has gained traction on social media, with TikTok users measuring their grown-out roots and jokingly using their hair as a personal indicator of the economy. One TikToker posted, "How’s the economy?" before showing off inches of dark roots. "Well, it hasn’t been good for a while," she quipped in a viral video.
This trend is part of a broader movement toward natural, blended tones that require less upkeep. According to GlossGenius, a salon software company, "lived-in color," including subtle highlights a.