Reboost is excited to introduce a fresh and empowering way to celebrate Women’s Month with the launch of Reboost Watermelon Splash. This new flavour is not just about refreshment; it’s a celebration of the vibrant, unstoppable energy that women bring to every aspect of life. Launching in Women’s Month, Reboost Watermelon Splash offers a delicious burst of watermelon flavour in a 500ml can, designed to fuel and energize the incredible women who juggle careers, families, and communities.
In collaboration with rising star Drihanna (Dineo Mokoena), a breakthrough female DJ known for her dynamic performances and fearless style, Reboost is launching the #UltimateSplashOut campaign. Recently, Drihanna made waves in the music industry with a standout performance before renowned South African DJs Black Coffee and Kabza De Small. Her journey of breaking barriers and redefining norms perfectly aligns with the spirit of Reboost Watermelon Splash, making her the ideal partner for this exciting new product.
Reboost Watermelon Splash is more than just an energy drink; it’s a statement. As Kershnee Kallee, BevCo’s Head of Portfolio for Energy & Functional Drinks, emphasizes, “We believe that self-care is not a luxury but a necessity. Our new product reminds us that taking time and refuelling your energy is vital.
It’s designed for the women who keep rising, defying expectations, and leading the way.” The campaign will run from Women’s Month through early September, culminat.