Unfiltered fun, a plethora of emotions and abundance of love is what best describes the festival of Raksha Bandhan. And for those celebrating it on August 19, the thread of love has to have that special personal touch, right? Bro, check out this design! Doesn’t matter if you are a culinary expert or a hard-core cricket fanatic or a typical desi munda who can’t live without noodles, there’s a personalised rakhis that would describe the person you are and that’s why it’s in demand. “So far we have sold more than 7,000 rakhis in about a month’s time.
A majority of the sales have come in from rakhis that identify or describe a person. For example, rakhis such as Maggi Partner Rakhi, Master-chef bro Rakhi, Cricket Bro Rakhis have been our top sellers this year,” shares Aman Hans, founder, Bigsmall.in, adding, “We also saw a growing trend of creative gifts such as a Portable Smoothie Blender and nostalgic vintage style Gramophone speaker, being ordered along a rakhi.
” Such is the need of the hour to blend fun, pranks, emotions, and love with the festival of Raksha Bandhan that many sellers have come up with innovative ideas to make the most of it. “From lighthearted mischief to heartfelt moments, our rakhis make Raksha Bandhan extra special,” says Neha Deshpande, Communications Head, Oye Happy, adding, “One standout is our Spin a Wheel Rakhi, where brothers spin to decide how much they’ll pay! This certainly adds a playful surprise to the celebrations.�.