Rakhi: Street sales hit as buyers go online Post News Network Updated: August 13th, 2024, 09:11 IST in Metro 0 Share on Facebook Share on Twitter Share on WhatsApp Share on Linkedin Bhubaneswar: With Rakhi Purnima barely a week away (August 19), markets are bustling with preparations for the annual celebration of enduring bond between siblings. This year, the festival in which sisters of all ages tie a Rakhi–talisman, amulet, or a simple thread around the wrists of their brothers, is witnessing a blend of traditional and modern elements, reflecting the evolving ways in which people celebrate. A diverse variety of Rakhis is available in the market, catering to a wide range of preferences and budgets.
From eco-friendly options to luxurious designs priced at over `500, the selection options are vast. Customizable Rakhis, featuring names or photos, have also gained popularity, driving home the personal touch many seek during this festival. However, local vendors are observing a shift in consumer behaviour.
“People have become more reliant on online shopping which has significantly impacted footfalls at our stalls,” said Toofan Rout, a vendor at Sai Season Centre in Rasulgarh, adding, “This year we haven’t seen the usual rush at our stalls because many prefer the convenience of ordering Rakhis online, and having them delivered directly to their loved ones.” The tradition of sending Rakhis to brothers living far away has also evolved. In the past, sisters would send Rak.