Ranchi: Rakhi shopping has undergone a digital transformation this year, with online platforms providing a plethora of personalized options to buyers. Locals attribute this change to people’s quest for unique and customized Rakhis. Online platforms offer a wide range of designs, from traditional to contemporary and quirky choices.
The doorstep assured delivery has also made online Rakhi shopping the preferred option for many. “With just a few clicks, customers can now design their own Rakhis, choosing from various materials, colours, and patterns. The ability to add personal messages and names has made customized Rakhis the most sought-after option,” said Kalpana Devi, a resident of Pisca More.
“All my friends have chosen custom-made rakhis this time, personalised with their brothers' names. Various online platforms are available, offering cost-effective deals that are more affordable compared to local markets,” said Sneha Kumari, a customer. Combination rakhis, which include Akshat and Roli, are also in demand.
“The price of combo packs with two rakhis, accompanied by diyas, thalis, roli, and akshat, starts from Rs 200,” said Mahi Sharma, a resident of Upper Bazaar. We also published the following articles recently Bengalureans get rakhi-ready Rakshabandhan fever had taken over Bengaluru. Siblings showed interest in both traditional and modern rakhis, with stores and online platforms offering varied designs.
Evil eye and little idol rakhis were particularly pop.