Ludhiana: With Raksha Bandhan approaching, the market is bustling with a wide array of designer rakhis , from traditional ones with Om symbol to resin rakhis, and threads for brothers and even sister-in-laws. The festival to be celebrated on August 19 this year commemorates the everlasting bonds between siblings. The shopowners have displayed a variety of rakhis with symbols, including om, swastika, rudraksha, in silk threads, beads, sequins, fabric.
Evil eye rakhis are also trending this year. Talking to TOI, one of the shopowners, Vaneet Batra, said: “Traditional rakhis are normally available in vibrant hues and are ideal for people who would love to embrace the cultural tradition of Raksha Bandhan.” Meanwhile, resin rakhis have gained much popularity over traditional Rakhis as they generally last longer and have a multitude of designs to choose from.
“We have created rakhis with dried flowers, glitter, beads, and tiny little charms embedded in resin, these Rakhis are both artistic and fashionable,” adds Megha, who customises resin rakhi . She adds, “Resin rakhi are being sold like hot cakes, personalization always added an extra layer to the popularity. As people are not allowed to post gold and silver rakhis overseas, they have sent resin rakhi this time.
We have added names, initials, messages, or images engraved on them, making it a distinct gift for the brother, who will wear it.” Meanwhile, gifting gold and silver is also trending. One of the jewellers fro.