Currently on an India tour for his new album Shakkar , indie artist Raghu Dixit from The Raghu Dixit Project is happy with the reception the album is getting, especially his song Patta , which he has sung in multiple languages. “Tamil and Telugu are not my natural languages and it's not something that I even know how to speak. I can only say so.
‘Kunjum kunjum’ in Tamil. So, phonetically I had to write it all down everything in Kannada and sing it in the studio. But I did spend some time with each lyricist of the respective languages, who helped me.
They also kind of wrote the lyrics in English in such a way that I could get a grasp of the pronunciation correctly,”he says. Giving a fresh perspective on the relation between indie music and streaming and social media, he asserts that things have become more difficult now. “There was no Internet when we started.
But right now, the whole fight against algorithms and numbers and how much you have to spend to market your music, has made things very difficult,“ he says, adding, “While we thought the Internet was a blessing five years ago to reach to our audiences directly, now these so-called platforms have put a humongous barricade in between called SEO and therefore to fight over these algorithms and again pour money for indie band, it’s impossible.” A post shared by Raghu Dixit (@theraghudixitproject) The artiste adds, “I've started to speak to all these so-called social media marketing companies in the music .