Quick-Commerce (q-commerce) or the faster, new form of e-commerce that delivers your online shopping in 10 to 30 minutes, is seeing exponential growth. A new report from consumer intelligence firm Nielsen IQ (NIQ) said 31% of urban shoppers are using quick commerce platforms (such as Blinkit, Zepto and Instamart) for monthly grocery shopping. In July, Redseer Strategy Consultants said q-commerce was redefining convenience and emerging as a game changer in urban living with projected 75-85% growth in FY 2025 to touch $6 billion in Gross Merchandise Value.
At present, 90% of the business for q-commerce firms comes from the large metros but most companies are planning entry into smaller towns. For this, Zepto has already raised funds and Swiggy has promised to allocate a sizeable part of the proceeds from its upcoming IPO to expand its q-commerce venture Instamart. Competition from q-commerce has pushed traditional e-marketplace Flipkart to launch an 8 to16 minutes delivery service in Bengaluru to take on Zomato’s Blinkit, Zepto, BigBasket’s BBNow and Swiggy’s Instamart.
All of them have ventured beyond groceries to add fashion, footwear, and electronics to their product portfolio. Blinkit created a buzz when it delivered iPhone 16 to consumers within minutes of its launch in India. Q-commerce is disrupting our shopping behaviour which impacts other retail channels.
“It is a hit with consumers and a scalable business model for companies,” said Anand Ramanathan, partner.