Qatar tribune Tribune News Network Doha The Qatari Businesswomen Association (QBWA) has successfully concluded its participation in the World Trade Organisation’s Public Forum, held from September 10 to 13 in Geneva under the theme “Re-Globalization: Better Trade for a Better World.” QBWA’s involvement in this significant international event showcased its commitment to empowering women in global trade through two key initiatives: a panel discussion on digitalization for women’s empowerment and inclusive trade, and an art exhibition by renowned Qatari artist and QBWA board member, Amal Al Aathem. “Our participation in the WTO Public Forum has been a resounding success,” said Aisha Alfardan, Vice Chairwoman of QBWA.

“Through our panel discussion and art exhibition, we’ve highlighted the crucial role of Qatari women in shaping a more inclusive global economy. The insights shared and connections made during this event will undoubtedly propel our efforts to support women entrepreneurs in the digital age.” The QBWA panel, “Empowering Women: Digitalization for Inclusive Trade,” explored strategies to leverage digital technologies for enhancing women’s participation in global trade.

Discussions covered bridging the digital gender divide, boosting women’s involvement in e-commerce, and utilizing digital tools to overcome traditional barriers. HE Dr. Hend Al-Muftah, the Ambassador Extraordinary and Plenipotentiary, Permanent Representative of the State of Qa.