Article content In 2010, Alexandra Weston launched the with the aim of “positively impacting the world” through thoughtfully curated products and support for artisans. “Now, over a decade later, H Project holds pride of place as a key part of Holt Renfrew’s national sustainability strategy and our culture, in general,” says Weston, DVP of brand and creative strategy at Holt Renfrew. “We recently published our inaugural annual sustainability report in June, and we are all so proud.
H Project has always led the way and pushed the needle for what more we can do as a business to minimize our footprint and maximize our positive actions.” One of the latest brands to launch within the retailer’s H Project offering is the longtime hair-care line . “Brand partnerships like this not only align with our brand values but also help Holt Renfrew get closer to achieving the targets we have set for ourselves around increasing the number of sustainable edit brands we offer in both beauty and all departments,” Weston explains.
We caught up with Weston and Melissa Chelminiak, global director of Mission Partnerships and Engagement at Aveda, to learn more: A force of nature since 1978, Aveda was founded by hairstylist Horst Rechelbacher with a mission to care for the world we live in. Crafted with care for people and planet, Aveda creates vegan, plant-powered, high performance products for hair, skin and body. H Project is about connecting consumers, causes and communities to .