In a daring move to redefine perceptions, ahead of the women’s key cricketing season, sports brand PUMA India launched a bold campaign with – Harmanpreet Kaur and Richa Ghosh, amongst others – as true gamers. Giving a fresh spin to its iconic property, Cricket Is Everyone’s Game , the sports brand executed a dynamic photoshoot with the ace cricketers, headlining — YOU NEED BALLS. The imagery captures the cricketers in bold poses and puts the spotlight on their record-breaking achievements.
Apart from Harmanpreet and Richa, the photoshoot also features Sajana Sajeevan, Hemalatha Dayalan, and Asha Sobhana. Commenting on the campaign, Harmanpreet Kaur, captain of the Indian Cricket Team, and PUMA ambassador, said, “ There’s no denying that cricket has historically been a male-dominated sport, but we women are fiercely changing that perception. We’ve been on a mission to shift the narrative since PUMA’s groundbreaking CRICKET IS EVERYONE’S GAME campaign, and this fresh take hits home as it reminds everyone of what truly matters in cricket.
Whether you're batting, bowling, ‘keeping, or fielding, it’s all about balls. We’re here to change the conversation and show that true glory is earned ball-by-ball.” It took 115 balls for ace captain Harmanpreet Kaur to stare down Australia and smash an unbeaten 171 runs, propelling an iconic win in 2017.
With only 29 balls, Richa Ghosh smashed her way to a record-breaking 64, becoming the highest-scoring wicketkeepe.