PTCL Group, in collaboration with the Pakistan Poverty Alleviation Fund (PPAF), hosted an inspiring event to celebrate the remarkable achievements of women entrepreneurs empowered through the Ba-Ikhtiar Project under the Group’s Social Impact platform ‘Dil Se’. The initiative is fostering financial independence and paving the way for sustainable growth of women entrepreneurs through building successful e-commerce stores. PTCL Group is committed to empowering these women by supporting them in registering their startups and providing mentorship until they can run their businesses independently.
Additionally, the program’s expansion to 20 districts under the Ba-Ikhtiar initiative aims to transform communities across Pakistan. This expansion will broaden the project’s scope to encompass diverse skill sets, including pottery, arts and crafts, food preservation, online tutoring, organic cosmetics, and more. The event celebrated the resilience and determination of women entrepreneurs, who have successfully turned challenges into opportunities.
His Excellency, Hamad Obaid Ibrahim Salem Alzaabi – Ambassador of the United Arab Emirates to Pakistan graced the event as chief guest. Corporate partners, development sector organizations, and academia were present at the event, along with prominent figures from the entertainment, fashion, sports, and industry sectors. Esteemed personalities such as Kubra Khan, Hareem Farooq, Sana Mir, Ali Xeeshan, and Naseem Hameed added a touch .