CHICAGO , Oct. 21, 2024 /PRNewswire/ -- Project Lyme, a leading non-profit organization dedicated to the prevention and education of tick-borne diseases, is proud to announce a groundbreaking partnership with REI Co-op - Lincoln Park , a well-known outdoor retail company committed to promoting wellness through outdoor activities. Together, they aim to enhance public understanding of tick-borne diseases and promote safety for outdoor enthusiasts in the Illinois , Wisconsin , and Minnesota markets by including tick-borne disease awareness material in their wilderness and first aid classes.
This partnership comes at a critical time when tick populations are rising, and the incidence of tick-borne diseases, including Lyme disease, is rapidly increasing across the United States . Both organizations share a mission to educate the public and promote proactive health measures for people enjoying outdoor spaces. Key Partnership Initiatives: Statements from the Partners: Laura Ruof , a member of Project Lyme's Emerging LeaderBoard, said, "We are thrilled to partner with REI to amplify the message of tick-borne disease prevention.
As more people venture outdoors, we must ensure they are equipped with the knowledge and tools to stay safe from the risks ticks pose. This partnership allows us to reach an even broader audience and work together to reduce the incidence of tick-borne disease." Kim Miller , Regional Field Experiences Supervisor at REI, added, "We believe that everyone should b.