Wednesday, August 21, 2024 Profitroom , an award-winning booking platform, has made AI technology more accessible for independent and boutique hotels. In its latest enhancements, Profitroom leverages AI to drive direct bookings by addressing hesitant customers, offering AI-powered deals to low-intent visitors, providing on-screen and live OTA price comparisons, and offering insights into global trends to better target international travelers. These innovations, combined with Profitroom’s industry-leading booking platform and AI tools, are set to boost direct hotel bookings by over 20%.
Key updates include: With AI advancements, hoteliers can now monitor website behavior to accurately gauge booking intentions. By analyzing mouse movements, clicks, and time spent on pages, hoteliers can distinguish between guests with strong booking intent and those with less intent. This allows for automated deals to be offered specifically to guests who might not book otherwise, avoiding unnecessary discounts for those already planning to stay.
Real-time price comparisons with OTA websites directly on the hotel’s site help retain potential guests by reassuring them they’re getting the best deal available. AI analysis of booking patterns has shown that price isn’t always the deciding factor for international guests. Profitroom now offers tailored pop-up deals, providing preferential rates based on the length of stay, room upgrades, and perks like complimentary champagne, late check-out.