If you’ve been paying attention this past year, it seems every app—from Adobe’s Photoshop to Canva —is chasing the white rabbit that is AI. James Cuda, the CEO of i Pad-centric illustration app Procreate, came out swinging Sunday with a simple statement: “I really f*cking hate generative AI.” In a statement posted to Twitter, Cuda said, “I don’t like what’s happening in the industry, and I don’t like what it’s doing to artists.
We’re not going to be introducing any generative AI into our products.” The company’s page about its plans for AI is similarly acerbic. It reiterates many of the same complaints artists, illustrators, graphic designers, and other creatives have had about AI art generators.
The largest AI models are built on top of billions of scraped images from the web, including the copyrighted work of thousands of professional and amateur artists. Some anti-AI advocates have even suggested that artists poison their images to disrupt AI training. On its page, Procreate says, “Generative AI is ripping the humanity out of things.
Built on a foundation of theft, the technology is steering us toward a barren future.” Procreate claims it does not have access to users’ art and does not track users’ activity. Artists Throw Their Support Behind Procreate for Anti-AI Arguments Artists online praised Procreate, especially highlighting Cuda’s blunt phrasing.
Concept artist Karla Ortiz wrote, “Now THIS is how a company for artists supports.