Wednesday, September 18, 2024 Mirai – which provides hotels with technology and operations support to sell in the direct channel is proud to announce the impressive results of its collaboration with Princess Hotels & Resorts – a hotel chain that offers luxurious holiday experiences on the implementation of Google’s Demand Gen campaigns, significantly enhancing Princess Hotels’ performance in the competitive luxury travel market. The Demand Gen campaigns, executed in Q2 2024 (April to June), delivered significant results for the luxury hotel chain in the hotels implemented in Princess Caribe (Riviera Maya and Punta Cana), showing a result of a 165% increase in qualified leads (CTR) and a 102% increase in profitability (ROAS) compared to last year’s same period. Notably, the assist-to-conversion ratio was 19.
1%, and the business data showed an impressive 18% growth in revenue and a 14% increase in bookings during this period. Princess Hotels & Resorts, which has worked with Mirai since 2018, collaborated with Google to leverage the power of Demand Gen campaigns. This AI-driven solution enabled them to effectively target high-potential travellers by combining Google’s advanced AI technology with Princess Hotels’ own audience data.
The company personalised the guest journey by creating custom videos and messages, targeting audiences based on website interactions, and maximising the impact of the campaign. This approach re-engaged potential customers who had shown bo.