Saturday, November 23, 2024 Princess Cruises is evoking cherished memories of romance and adventure with its latest global advertising campaign, Love Boat by Hannah. The campaign stars Emmy-winning actress and musical theater sensation Hannah Waddingham, known for her standout role in Ted Lasso. With her dynamic vocals and captivating presence, Waddingham breathes new life into one of television’s most beloved theme songs, “The Love Boat.
” The original Love Boat series, which aired on ABC from 1977 to 1986, was a cultural touchstone, with its catchy theme song becoming synonymous with escapades on the high seas. In this campaign, Waddingham delivers a refreshed rendition of the classic tune, blending contemporary flair with the timeless spirit that helped solidify Princess Cruises as a symbol of luxury travel. Directed by the renowned Dave Laden of Hungry Man and produced in partnership with Princess Cruises’ creative agency, Terri & Sandy, the campaign showcases Waddingham indulging in the many pleasures of a Princess cruise.
From savoring gourmet dishes and sipping on artisanal cocktails to enjoying serene moments by the pool, the scenes capture the elegance and joy of life aboard. A touch of humor is woven throughout as Waddingham sings the theme song while relishing every moment—including playful interactions with dolphins and blissful relaxation during a massage. The music for the campaign was recorded at Miami’s iconic Criteria Recording Studios, a site rich.