Sunday, January 26, 2025 Princess Cruises and the Sydney Swans have set sail on an exciting new chapter in their partnership with the launch of the first-ever AFL Member Cruise. The event aboard the Crown Princess, featuring prominent players, coaches, and club legends, is designed to offer Sydney Swans members a unique and immersive AFL experience. This initiative marks a milestone in Princess Cruises’ ongoing partnership with the Sydney Swans, now in its second year.
The collaboration aims to celebrate AFL fans and foster a sense of community among members. According to Visit Tasmania, the cruise also serves to boost tourism in Hobart and Tasmania by bringing dedicated AFL fans to the region. AFL and Sydney Swans Legends On Board The Crown Princess showcased its support for the Swans by donning their iconic red and white colors during the voyage.
The cruise brought together a lineup of notable Swans figures, including: Tom Harley, Chief Executive Officer of the Sydney Swans Leon Cameron, Executive General Manager of AFL Scott Gowans, AFLW Coach Chloe Molloy, AFLW Captain Cynthia Hamilton, 2022 AFLW Club Champion 2012 Premiership players Josh Kennedy and Ted Richards This diverse group of athletes and executives engaged with fans through exclusive events, panels, and interactive activities aboard the Crown Princess, creating a memorable experience for all passengers. A Unique Fan Experience The AFL Member Cruise was tailor-made for Swans fans, offering them a one-of-a-kind.