Prince Harry and Meghan Markle have been living a completely different life since stepping down from their roles a senior royals. The Sussexes are raising two children in Montecito, California , and they have taken on their own business ventures separate from anything having to do with the royal family. But this year, Harry and Meghan have gone on tours of two countries, Nigeria and Colombia, and both trips bore a striking resemblance to royal tours.

Some experts say the couple is doing it for a reason that extends beyond their philanthropic work. Prince Harry and Meghan Markle’s royal tours could be for reputation purposes Harry and Meghan wanted a more private life when they removed themselves from their working royal roles four years ago. The idea was that the two were constantly in the media and that tabloids were doing their best to dig up dirt about Meghan, especially.

But when they stepped down, the two made money from telling their story, which resulted in bashing the royal family. Now, one expert thinks the tours give Harry and Meghan a chance to do more than just bring awareness to issues that are important to them. Rather, they can show a new side of themselves.

The couple recently returned from a tour of Colombia . “Perhaps, then, these tours offer Harry and Meghan another initiative to highlight: themselves,” royal expert Emily Andrews said, according to Express . “With Harry celebrating his 40th birthday next month and ongoing courtroom battles in the UK.