Realty firm Primus Senior Living sold 120 luxury flats for over ₹ 180 crore as part of its new project in Bengaluru on strong demand for homes meant for elderly people. In a statement on Wednesday, Primus Senior Living said that its new project 'Primus Darpan' sold out within just two weeks of its launch. "Located on Kanakapura Road in South Bengaluru, the entire 120 premium senior-friendly flats project has been sold out for over ₹ 180 crore within just two weeks of launch on the back of strong demand from end-users who are senior citizens," the company said.
The project, which is spread over 2.05 acres, is expected to be completed by 2027. The units were priced between ₹ 1.
1 crore and ₹ 1.9 crore. Adarsh Narahari, Founder and Managing Director of Primus Senior Living, said, "The overwhelming response to Primus Darpan reflects a significant shift, as seniors increasingly embrace the concept of independent, community-focused living that prioritises their lifestyle, well-being, and evolving needs.
" said, the company plans to deliver 3,500+ senior living homes in cities like Bengaluru, Chennai, Mumbai, Pune, Hyderabad, and Kolkata. In October, Primus Senior Living raised $20 million from investors including General Catalyst. The seed funding round also saw participation from Nikhil Kamath and Gruhas.
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