Collaboration Combines Vast Content Library, Advanced Targeting Technology, and Expert Curation to Transform Digital Video Landscape TEL AVIV, Israel , Oct. 9, 2024 /PRNewswire/ -- Primis , a leading video discovery platform for global publishers, today announced a new and expanded partnership with VideoElephant , an industry leading content library featuring millions of premium rights cleared videos. The collaboration marks a significant milestone in shaping the future of video discovery, combining Primis's advanced contextual targeting capabilities together with VideoElephant's vast library to enhance the content experience for publishers and users.
The partnership addresses several industry challenges, including content scarcity, targeting accuracy, and declining user engagement, by delivering new innovative solutions for publishers in the digital space: Expanded Content Library : Publishers gain access to VideoElephant's extensive collection of over 4 million videos from 1000+ creators, dramatically increasing content diversity. Enhanced Contextual Targeting : Primis's cutting-edge technology, combined with VideoElephant's extensive metadata and diverse content library, enables highly precise content matching, significantly improving the relevance of video recommendations. Expert Content Curation : Collaboration with VideoElephant's content teams ensures optimized selection and delivery of video content, tailored to each publisher's unique audience Effective Content Scali.