Prime Video, the NBA, and the WNBA have entered an 11-year media rights agreement, beginning with the 2025-26 NBA season. In the deal, Prime Video will present exclusive global coverage of 66 regular-season NBA games, including an opening week doubleheader, a new Black Friday NBA game, and all games from the Knockout Rounds of the Emirates NBA Cup, including the in-season tournament’s Semifinals and Finals. The agreement also gives Prime Video exclusive WNBA postseason games for the first time, including one first-round series each year, plus seven semifinal series and three WNBA Finals over the course of the 11-year deal.
Prime Video acquires the rights to exclusive coverage of every game of the postseason SoFi NBA Play-In Tournament, first and second-round playoff games, and Conference Finals in six of the 11 years of the deal. Prime Video Channels will also be the strategic partner and third-party global channels store destination for NBA League Pass, the NBA’s subscription service for streaming live and on-demand games, in the U.S.
and internationally. NBA Commissioner Adam Silver said the digital opportunities with Amazon “align perfectly with the global interest in the NBA.” “Prime Video’s massive subscriber base will dramatically expand our ability to reach our fans in new and innovative ways,” he said.
While Mike Hopkins , head of Prime Video and Amazon MGM Studios, said: “NBA and WNBA basketball will serve as yet another cornerstone of the robust spor.