Primark's latest hit, an Oversized Crew Neck Jumper, has become a massive talking point on social media, with shoppers labeling it the 'best thing being sold right now'. Celebrated as the 'jumper of the season', this must-have item has turned into a TikTok sensation, with demand so high it's disappearing from the shelves as quickly as it's restocked. Despite being offered in four colours, it's the burgundy version that's stealing the spotlight, dubbed the 'colour of autumn 2024'.

The stylish jumper is also available in light blue, grey, and beige and comes with an appealing price tag of just £17, as reported by Lancs Live. TikTok user Weir_home shared their excitement saying: "The best Primark viral jumper now comes in burgundy, colour of the season for sure! ! I obvs had to grab another one as I've been wearing my blue one to death." READ MORE: Popular Essex hotel just off the M25 in Brentwood shuts down after 55 years in business READ MORE: Christmas market with 'dazzling and nostalgic' decorations to open at Essex garden centre This post alone garnered over 135k views and tons of eager comments.

Mano found success sharing, "I finally found this colour today." Jamie noted "They look so comfy.", reports the Mirror.

While Sharon asked anxiously, "Omg which Primark! ! ! ! " Jas simply said, "RUNNING." Others like Fleur, showed desperation pleading, "Can anyone get me one and I'll pay." Fashion influencer Beth McCreadie couldn't help but join in, showcasing the coveted jumper .