Recommended PrettyLittleThing: My honest review of the fashion retailer’s rebrand and new collection By Natalie Dixon Lifestyle Writer Published 19th Mar 2025, 07:40 GMT PrettyLittleThing: My honest review of the fashion retailer’s rebrand and new collection | PrettyLittleThing This article contains affiliate links. We may earn a small commission on items purchased through this article, but that does not affect our editorial judgement. Fast fashion retailer PrettyLittleThing completely overhauled their brand with a sophisticated new look.
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This site is protected by reCAPTCHA and the Google Privacy Notice and Terms of Service apply. Earlier this month PLT announced the new legacy as the fashion brand stepped away from fast fashion and into a new era in elevated style. At first look at the rebrand it’s clear to see PrettyLittleThing has fully embraced the quiet luxury aesthetic.
The days of cheap cut-out dresses and garish neon colours are over. In their place, PrettyLittleThing now offers sophisticated tailored outfits in muted shades of beige, burgundy, and grey. The brand’s signature pink theme has vanished entirely, and even the unicorn logo has undergone a tra.