EXCLUSIVE PrettyLittleThing boss Umar Kamani says quality of brand's clothing 'isn't good enough' and vows to improve fashion giant in face of shopper criticism PLT founder, 36, said he won't 'shy away' from addressing customer feedback Read more: Umar Kamani makes dramatic return to fashion brand a year after stepping down as CEO as he apologies to customers for 'negative experiences' By Jo Tweedy For Mailonline Published: 05:12 EDT, 25 September 2024 | Updated: 05:28 EDT, 25 September 2024 e-mail 1 View comments The billionaire founder of UK online fashion house PrettyLittleThing has vowed to change the way the company works, after customers complained about 'poor sizing and poor quality'. Speaking exclusively to MailOnline, Manchester entrepreneur Umar Kamani, 36, said he was personally working to improve customer experience after a post he'd made this week on the brand's Instagram account had prompted a raft of negative comments. Kamani, who earlier this month made a dramatic return to the company more than a year after stepping down as CEO, had published on Monday an explanation as to why some some shoppers' accounts had been blocked, saying the company was losing money because a small proportion of customers were requesting refunds '100% of the time, or most of the time'.
The post sparked both supportive and negative comments, with some praising the brand for taking action, while others suggested there were other reasons behind the high return rate, such as inconsistent.