MOUNTLAKE TERRACE, Wash. , Aug. 12, 2024 /PRNewswire/ -- Premera Blue Cross, a leading health plan in the Pacific Northwest, today announced Talha Ashraf has joined the company as Executive Vice President and Chief Financial Officer (CFO).
"Talha's proven business, financial and strategic leadership will be essential as we navigate the ever-changing and dynamic healthcare landscape," said Jeffrey Roe , CEO and President of Premera Blue Cross. "This marks an important milestone for Premera as we continue to build on the deep strength of our executive leadership team. I'm confident Talha's extensive healthcare expertise will help us enhance access to affordable care for our members.
" As CFO, Ashraf is responsible for managing Premera's financial and performance leadership. He'll also have responsibility for enterprise transformation and play a key role in driving the company's strategy. "This is an exciting time to join as Premera's new CFO as the company is well-positioned to capitalize on opportunities in the healthcare ecosystem," Ashraf said.
"My focus will center on helping drive strategic growth and enhancing our distinctive customer experience to best serve our members and communities." Prior to joining Premera, Ashraf worked at McKinsey & Company, where he was a leader across the firm's global healthcare, private equity, transformation, and corporate finance practices. Previously, he held CFO and Chief Transformation Officer roles at U.
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