Acquisition to Revolutionize Personalized Travel and Hospitality Discovery NEW YORK , Jan. 23, 2025 /PRNewswire/ -- Preferabli , the leading AI-driven, B2B2C product discovery and recommendation software in wine, spirits and food is excited to announce its acquisition of Napa -based Libation Labs, Inc., the premier consumer loyalty platform powering direct-to-consumer relationships in the wine industry.
Libation Labs is the developer of Cuvée , the consumer mobile application for exclusive experiences in Napa Valley , including wine tastings, restaurant and hotel stays, hot air balloon rides and supercar drives. The Libation Labs co-founders Andrew Allison and Daniele Delgrosso are joining Preferabli's leadership team. Deepening Relationships with Consumers Preferabli is revolutionizing the way consumers discover the wines, spirits and foods they will love with offerings rooted in individual taste preferences, using the Preferabli Sensorial AISM.
The acquisition deepens Preferabli's reach into the consumer market and expands its capabilities in powering personalized experiences. Pam Dillon , co-founder and CEO of Preferabli, explains, "We're imagining a world driven by individual preferences, using machine intelligence with human touch. Our software extends the bounds of what it means to create truly personalized experiences and vibrant ecosystems across the world of wine, spirits and food.
" Dillon continues, "Together our team is now building an international platform of w.