MILAN (AP) — Milan designers on Thursday challenged the notion that a collection should dictate how one dresses, offering instead individual looks that can elevate, transform or simply complement a wardrobe. led the charge with a collection that served as a review of its past, offering updated elements for the Prada woman to create her own power. A much newer Milan player, Maccapani, is making the mixing of the old and new the hallmark of the brand, now in its third season.
Some highlights from the third day of of mostly womenswear previews for Spring-Summer 2025. Prada’s Eras Tour Call it the Prada Eras Tour. The Spring-Summer 2025 womenswear collection featured a review of Prada eras past, reinterpreted with a surreal, sometimes sci-fi eye.
“It was finding ways of being Prada today,” said backstage. Prada, with her co-creative director Raf Simons, said the collection aims at finding humanity in an era when information overload is driven by algorithms. Instead of exploring themes on the runway, the designers created individual looks, playing up to the strengths of each character they created.
“We thought of each individual as a superhero, with their own power, their own story,’’ Simons said. In this scenario, clothes “can transform your own perception of yourself.’’ Prada’s human proposition becomes one of choice, unaided by Artificial Intelligence, to create your own power.
The designers offered what notes called “infinite options,” spanning a bran.