As a grooming editor and expert of almost three decades, our male beauty correspondent Adrian Clark gets asked a lot of questions. Do I really need to wear SPF ? Should I use eye cream on my eyelids? Are natural deodorants actually good? (Answers: Yes, usually not, but surprisingly, yes). But the question he gets asked the most is: which is the best men's fragrance ? And, subjective as the scent may be, he has an answer for that, too: Prada's Luna Rossa Ocean, which is now 20 per cent off for Black Friday.
What makes Prada's redux of the original Luna Rossa so special is threefold. It improves upon its predecessor, it's a magnetising scent that works for day as well as night, and it uses some impressive innovation to fortify its amber fougère. Granted, the third point will be of interest to scent scientists only (it involves something called supercritical extraction technology), but the first and second address the thing that 99.
9% of people care about when it comes to an aftershave: it smells absolutely amazing. An update that focused on extreme sailing as its inspiration and cast Jake Gyllenhaal as its muse, Luna Rossa Ocean's eau de parfum formulation is an empowering aroma that uses grapefruit, amber saffron, oakwood and lemon to create a traditionally masculine approximation of what it smells like to feel invigorated while at sea. It's what I imagine Master and Commander's Russell Crowe might have smelled like during the Napoleonic Wars, should he have had access to so.