Poundland has announced a major change heading to stores and online nationwide this week. The change will see the launch of the brand's first rewards app, 'Poundland Perks'. The £20m investment by Poundland hopes to bring customers more value with its reward app after it was piloted in around 100 stores on the Isle of Wight and in Northern Ireland and Scotland.
From Thursday, October 17, Poundland Perks will be available to use UK-wide giving customers the chance to save, earn and play. Poundland launches its first-ever rewards scheme View this post on Instagram A post shared by Poundland Official (@poundland) Customers who use the Poundland app will be able to earn ‘perks points’ when they spend in different parts of the store. Plus, to celebrate its launch, Poundland will ‘power-up’ perks points across everything in the shop, giving customers 100 points for every pound they spend until Christmas.
When a customer gains 5,000 points they can turn them into digital reward vouchers to spend in-store or online or to save for a bigger purchase. Points and prizes can also be won via the app’s ‘Spin to Winsday’ game which will take place on Wednesdays from October 23. Plus, as Poundland has a partnership with Unilever, it will see the 100-plus offers included be six exclusive Top Perk deals over the first six weeks on Domestos (750ml), Lynx Body Spray (200ml), Pot Noodle (90g), Dove APA (200ml), TRESemmé (900 ml) and Lynx 225ml SG.
The Poundland Perks app can be do.