Travel today is less about the destination and more about experiences and turning this into reality is a unique platform. Postcard Travel Club, that brings to the forefront experts who are curating immersive experiences and collectively advancing responsible tourism has taken charge to solve this problem with a meaningful lens of conscious travel married with Luxury. Founded by Amit Jaipuria in 2020, the Postcard Travel Club was conceptualized to showcase boutique properties, travel designers and unique destinations, and connect them with conscious travelers.

Solving the pain point of researching unique properties and suppliers, identifying authentic information and also connecting with the right target audience, Postcard Travel Club aims to build a network of selective service providers and travelers who believe in conscious luxury travel in a holistic way. Curating stories like none other Postcard Travel Club uses storytelling to spotlight the immersive experiences that are curated by its partners. This storytelling showcases hand-picked destinations, its community, culture, food, history, nature, and more.

To make the process seamless and widely acceptable to the consumers, it uses a new media format - the digital Postcard, containing narratives and experiences offered by the partner hotels and destinations. Each Postcard contains links to more information about the partner. Additionally, the Postcards also contain one or two interest-based tags which are used to index the.